Top 5 most popular smartphones across the globe in 2016

  We’ve got the latest statistics on the most popular smartphones in different countries based on the amount of web traffic these phones generated in 2016. Check them out to learn which devices are the most used in your region, and for which devices you should optimize your content. Looking for the latest stats on mobile usage across the globe? Click below. The World's Most Popular Smartphones Fragmented Android landscape The statistics on the most used smartphones in different countries are led by iPhone 5/5S/5C and 6/6S (but not 6 Plus/6S Plus), while at the same time Android in many regions is more popular than iOS. Check out these figures showing Android vs iOS market share in various markets. This is probably caused by the fact that Android is largely fragmented. Users can choose between a variety of Android phones and therefore it’s difficult for a single phone to garner significantly more users than others. Also it is possible that iPhone users just browse more often simply because their phones are high-end devices often used in urbanised regions where good connectivity is available. This is not always the case in terms of Android devices which are available in every price category including low-end phones targeted at the emerging markets. Despite the fragmentation, in the Android world Samsung’s domination is clear with the Samsung Galaxy family enjoying the largest user base in most countries we analysed. Interestingly, some lesser-known smartphone models can command significant market share in regions where they have brand recognition. The following statistics are based on mobile web traffic to a global network of partner websites using the DeviceAtlas device detection platform. Get access to a free, fully-working local version trial of DeviceAtlas. Our high performance flagship product - the most complete data set. Start Your Free Trial Today Europe iPhone 5/5S/5C and 6/6S are the most popular smartphones for web browsing in Europe. Interestingly, the 5-year old iPhone 4 is also generating a lot of web traffic. In the Android world, Samsung Galaxy S5, S6 and S4 are used the most often. Country Position Phone model OS United Kingdom 1 iPhone 5/5S/5C iOS United Kingdom 2 iPhone 6/6S iOS United Kingdom 3 Samsung Galaxy S5 Android United Kingdom 4 Samsung Galaxy S6 Android United Kingdom 5 iPhone 4/4S iOS Country Position Phone model OS Germany 1 iPhone 6/6S iOS Germany 2 iPhone 5/5S/5C iOS Germany 3 Samsung Galaxy S5 Android Germany 4 Samsung Galaxy S6 Android Germany 5 Samsung Galaxy S4 mini Android Country Position Phone model OS Spain 1 iPhone 5/5S/5C iOS Spain 2 iPhone 6/6S iOS Spain 3 Samsung Galaxy S4 Android Spain 4 Samsung Galaxy S5 Android Spain 5 iPhone 4/4S iOS North America The smartphone usage patterns in North America are quite similar to Europe with iPhone 5/5S/5C and 6/6S leading in terms of web browsing figures. It is worth noting that some Android devices are branded by the MNO in the USA and thus detected as "Verizon Galaxy S5", etc. Country Position Phone model OS USA 1 iPhone 6/6S iOS USA 2 iPhone 5/5S/5C iOS USA 3 iPhone 6 Plus iOS USA 4 Verizon Galaxy S5 Android USA 5 iPhone 4/4S iOS Country Position Phone model OS Canada 1 iPhone 5/5S/5C iOS Canada 2 iPhone 6/6S iOS Canada 3 Samsung Galaxy S4 Android Canada 4 Samsung Galaxy S5 Android Canada 5 iPhone 4/4S iOS South America The budget-friendly Moto G (1st, 2nd, and 3rd Gen) has quite a solid user base in both Brazil and Argentina. We also spotted Nokia Lumia 635, one of the few widely used Windows Phone-based devices, among the top 5 phones in Argentina. Country Position Phone model OS Brazil 1 iPhone 5/5S/5C iOS Brazil 2 Motorola Moto G 2nd Gen Android Brazil 3 Samsung Galaxy Grand Prime Android Brazil 4 iPhone 6/6S iOS Brazil 5 Motorola Moto G Android Country Position Phone model OS Argentina 1 iPhone 6/6S iOS Argentina 2 iPhone 5/5S/5C iOS Argentina 3 Motorola Moto G Android Argentina 4 Nokia Lumia 635 Windows Argentina 5 Samsung Galaxy Grand Prime Android Asia Both Japanese and Korean markets favour home-grown solutions in the form of Sony and Samsung devices respectively. The fragmentation of Android devices is quite apparent in India, where none of the Android phones are able to compete with the iPhones while at the same time Android has over 75% of the web browsing share. Moreover, the single most popular non-iOS phone in India was actually a Windows-based Microsoft Lumia 535. Country Position Phone model OS India 1 iPhone 6/6S iOS India 2 iPhone 5/5S/5C iOS India 3 iPhone 4/4S iOS India 4 Microsoft Lumia 535 Windows India 5 Samsung Galaxy Grand 2 Android Country Position Phone model OS Japan 1 iPhone 6/6S iOS Japan 2 iPhone 5/5S/5C iOS Japan 3 iPhone 6 Plus iOS Japan 4 iPhone 4/4S iOS Japan 5 Sony Xperia Z3 Compact Android Country Position Phone model OS South Korea 1 iPhone 6/6S iOS South Korea 2 iPhone 5/5S/5C iOS South Korea 3 iPhone 6 Plus iOS South Korea 4 Samsung Galaxy Note 5 Android South Korea 5 Samsung Galaxy S6 Android Australia The stats on the most popular phone models in Australia are quite similar to the American market with strong domination of iPhones and high-end Galaxy phones. Country Position Phone model OS Australia 1 iPhone 6/6S iOS Australia 2 iPhone 5/5S/5C iOS Australia 3 Samsung Galaxy S5 Android Australia 4 iPhone 6 Plus iOS Australia 5 Samsung Galaxy S6 Android Africa In some African markets Blackberry is more popular than elsewhere which resulted in some Blackberry models getting to the top 5 phones in terms of web browsing share. Here are the stats for South Africa and Nigeria. Country Position Phone model OS South Africa 1 iPhone 6/6S iOS South Africa 2 iPhone 5/5S/5C iOS South Africa 3 Blackberry Curve Blackberry OS South Africa 4 Samsung Galaxy S5 Android South Africa 5 Samsung Galaxy S4 Android Country Position Phone model OS Nigeria 1 BlackBerry Q10 Blackberry OS Nigeria 2 iPhone 6/6S iOS Nigeria 3 iPhone 5/5S/5C iOS Nigeria 4 BlackBerry Z10 Blackberry OS Nigeria 5 Infinix Hot Note Android Segment your traffic based on phone models With DeviceAtlas it is possible to segment web traffic according to phone models (or any other of the 165+ device properties) to acquire a similar breakdown of visiting devices. Companies use device detection to offer optimized experiences for their users, target advertising or build device aware web analytics platforms. Check out 6 not-so-obvious ways companies can use device detection.