The Most Popular Smartphones of 2017
  
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Wrapping up our look back on 2017's device landscape, let's dig into the numbers to find out the most popular smartphones of the last year.
When we examined Android v iOS Market Share for last year, the data suggested a strong year for Android powered devices, but looking at specific handsets and models as opposed to the operating system, Apple need not worry just yet.
2018 is already shaping up to be as competitive as ever - although maybe not in terms of new handset sales, as our MWC2018 review suggests. The big two retained their clear lead over the rest of the chasing pack, but have Apple and Samsung reached a point of diminishing returns as users see no major benefit to updating to their latest offerings?
The following statistics are based on mobile web traffic to a global network of partner websites using the DeviceAtlas device detection platform.
Looking for more recent data on the most popular smartphones? Click here for our refreshed numbers and analysis.
Skip to country:
Argentina
			Australia
			Brazil
			Canada
			Colombia
			France
			Germany
		
	
	India
			Japan
			Malaysia
			Nigeria
			South Africa
			UK
			US
		
		
United Kingdom
Apple dominate the scene in the UK, with Samsung occupying only three spots in an otherwise Apple-flavoured top ten.
The Galaxy S6 retains its position from 2016, while the iPhone 7's introduction has knocked the 5 down the list, perhaps suggesting some Apple users are more inclined to update every two years instead of annually.
Country
				Position
				Phone model
				OS
			
		
		United Kingdom
				1
				iPhone 6
				iOS
			
			United Kingdom
				2
				iPhone 6S
				iOS
			
			United Kingdom
				3
				iPhone 7
				iOS
			
			United Kingdom
				4
				Samsung Galaxy S6
				Android
			
			United Kingdom
				5
				iPhone 5S
				iOS
			
			United Kingdom
				6
				Samsung Galaxy S7 edge
				Android
			
			United Kingdom
				7
				Samsung Galaxy S7
				Android
			
			United Kingdom
				8
				iPhone SE
				iOS
			
			United Kingdom
				9
				iPhone 5
				iOS
			
			United Kingdom
				10
				iPhone 6 Plus
				iOS
			
		
	
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Germany, France & Spain
The same can be seen across Europe, with the iPhone 8 nowhere to be seen in the top 20 devices.
The iPhone 6, released in late 2014, is the most used phone in Germany, France and Spain.
In Germany, the Samsung Galaxy S7 raced into the top 5, pushing the iPhone 5 out of contention. In Spain, the Huawei P8 Lite remained popular throughout 2017.
Germany
Country
				Position
				Phone model
				OS
			
		
		Germany
				1
				iPhone 6
				iOS
			
			Germany
				2
				Samsung Galaxy S7
				Android
			
			Germany
				3
				Samsung Galaxy S6
				Android
			
			Germany
				4
				Samsung Galaxy S5
				Android
			
			Germany
				5
				iPhone 6S
				iOS
			
			Germany
				6
				iPhone 7
				iOS
			
			Germany
				7
				Samsung Galaxy A3
				Android
			
			Germany
				8
				Samsung Galaxy S7 Edge
				Android
			
			Germany
				9
				Samsung Galaxy A5
				Android
			
			Germany
				10
				Samsung Galaxy S5 Mini
				Android
			
		
	
France
Country
				Position
				Phone model
				OS
			
		
		France
				1
				iPhone 6
				iOS
			
			France
				2
				iPhone 7
				iOS
			
			France
				3
				iPhone 6S
				iOS
			
			France
				4
				iPhone 5S
				iOS
			
			France
				5
				iPhone 5
				iOS
			
			France
				6
				iPhone SE
				iOS
			
			France
				7
				Samsung Galaxy S7
				Android
			
			France
				8
				Samsung Galaxy S7 Edge
				Android
			
			France
				9
				Samsung Galaxy A3
				Android
			
			France
				10
				Samsung Galaxy S6
				Android
			
		
	
Spain
Country
				Position
				Phone model
				OS
			
		
		Spain
				1
				iPhone 6
				iOS
			
			Spain
				2
				Huawei P8 Lite
				Android
			
			Spain
				3
				Samsung Galaxy S6
				Android
			
			Spain
				4
				iPhone 7
				iOS
			
			Spain
				5
				Samsung Galaxy A5
				Android
			
			Spain
				6
				Samsung Galaxy J5
				Android
			
			Spain
				7
				Samsung Galaxy S7 Edge
				Android
			
			Spain
				8
				Samsung Galaxy J5
				Android
			
			Spain
				9
				Samsung Galaxy J7
				Android
			
			Spain
				10
				iPhone 6S
				iOS
			
		
	
USA and Canada
Apple once again dominate both the US and Canadian markets, and yet again it’s the iPhone 6 that comes out on top, further fuel to the theory that users simply don’t see enough benefits to upgrading. In 2016, the only non-Apple device in the top 5 was the Verizon Galaxy S5.
Was 2014 the zenith of the annual device upgrade?
USA
Country
				Position
				Phone model
				OS
			
		
		USA
				1
				iPhone 6
				iOS
			
			USA
				2
				iPhone 7
				iOS
			
			USA
				3
				iPhone 7 Plus
				iOS
			
			USA
				4
				iPhone 6S
				iOS
			
			USA
				5
				iPhone 6 Plus
				iOS
			
			USA
				6
				Samsung Galaxy S7
				Android
			
			USA
				7
				iPhone 6 Plus
				iOS
			
			USA
				8
				Samsung Galaxy S7 Edge
				Android
			
			USA
				9
				Samsung Galaxy S6
				Android
			
			USA
				10
				Samsung Galaxy S5
				Android
			
		
	
Canada
Country
				Position
				Phone model
				OS
			
		
		Canada
				1
				iPhone 6
				iOS
			
			Canada
				2
				iPhone 6S
				iOS
			
			Canada
				3
				Samsung Galaxy S7
				Android
			
			Canada
				4
				iPhone 7
				iOS
			
			Canada
				5
				iPhone SE
				iOS
			
			Canada
				6
				Samsung Galaxy S6
				Android
			
			Canada
				7
				iPhone 5S
				iOS
			
			Canada
				8
				iPhone 5
				iOS
			
			Canada
				9
				iPhone 6 Plus
				iOS
			
			Canada
				10
				Samsung Galaxy S5 Neo
				Android
			
		
	
South America
Despite the iPhone 6, once again, claiming pole position in Brazil, Colombia and Argentina, there are notable mentions for other manufacturers. 
In Argentina, Apple devices only account for two spots in the top ten, with Samsung and Motorola taking five and three respectively. In Colombia, a similar scene, with six spots going to Samsung, and one each to Motorola and Huawei.
In Brazil, however, we’re back to Apple dominance. In 2016, Android powered devices took three of the top five spots.
Brazil
Country
				Position
				Phone model
				OS
			
		
		Brazil
				1
				iPhone 6
				iOS
			
			Brazil
				2
				iPhone 7
				iOS
			
			Brazil
				3
				iPhone 5S
				iOS
			
			Brazil
				4
				iPhone 7 Plus
				iOS
			
			Brazil
				5
				iPhone 6S
				iOS
			
			Brazil
				6
				iPhone 6 Plus
				iOS
			
			Brazil
				7
				Samsung Galaxy J5
				Android
			
			Brazil
				8
				Motorola Moto G (3rd Gen)
				Android
			
			Brazil
				9
				Samsung Galaxy J7
				Android
			
			Brazil
				10
				Motorola Moto G (2nd Gen)
				Android
			
		
	
Colombia
Country
				Position
				Phone model
				OS
			
		
		Colombia
				1
				iPhone 6
				iOS
			
			Colombia
				2
				Samsung Galaxy J5
				Android
			
			Colombia
				3
				Samsung Galaxy J7
				Android
			
			Colombia
				4
				Huawei P8 Lite
				Android
			
			Colombia
				5
				iPhone 7
				iOS
			
			Colombia
				6
				Samsung Galaxy J1 Ace
				Android
			
			Colombia
				7
				Samsung Galaxy Grand Prime
				Android
			
			Colombia
				8
				Samsung Galaxy S5
				Android
			
			Colombia
				9
				Samsung Galaxy J1
				Android
			
			Colombia
				10
				Motorola Moto G (3rd Gen)
				Android
			
		
	
Argentina
Country
				Position
				Phone model
				OS
			
		
		Argentina
				1
				iPhone 6
				iOS
			
			Argentina
				2
				Samsung Galaxy J7
				Android
			
			Argentina
				3
				Motorola Moto G (3rd Gen)
				Android
			
			Argentina
				4
				Samsung Galaxy Grand Prime VE
				Android
			
			Argentina
				5
				Samsung Galaxy J7 Metal Duos
				Android
			
			Argentina
				6
				Motorola Moto E2
				Android
			
			Argentina
				7
				iPhone 5
				iOS
			
			Argentina
				8
				Samsung Galaxy J2
				Android
			
			Argentina
				9
				Motorola Moto G
				Android
			
			Argentina
				10
				Samsung Galaxy Grand Prime
				Android
			
		
	
Asia
While the iPhone takes top spot in India, Japan and Malaysia, the spread of devices in the top ten is very different.
India’s top ten is split evenly between iPhone, Samsung and Xiaomi devices. Further down the list, we can see the Oppo Neo 7, Vivo Y51L and the Lenovo K3 Note.
Japan is iPhone territory, with the 5, 6, 7 and SE models dominating the scene. The Samsung Galaxy S7 Edge is the top ranked competitor, coming in 10th spot. It’s a similar scene in Malaysia, with Samsung faring a little better – taking the 7th, 8th and 10th places.
India
Country
				Position
				Phone model
				OS
			
		
		India
				1
				iPhone 6
				iOS
			
			India
				2
				Samsung Galaxy J2
				Android
			
			India
				3
				Xiaomi Redmi Note 3
				Android
			
			India
				4
				Samsung Galaxy J7 Duo
				Android
			
			India
				5
				Xiaomi Redmi 3s
				Android
			
			India
				6
				Samsung Galaxy J7 Prime
				Android
			
			India
				7
				Samsung Galaxy J5
				Android
			
			India
				8
				Xiaomi Redmi Note 4
				Android
			
			India
				9
				iPhone 5S
				iOS
			
			India
				10
				iPhone 7
				iOS
			
		
	
Japan
Country
				Position
				Phone model
				OS
			
		
		Japan
				1
				iPhone 6
				iOS
			
			Japan
				2
				iPhone 7
				iOS
			
			Japan
				3
				iPhone 6S
				iOS
			
			Japan
				4
				iPhone 6 Plus
				iOS
			
			Japan
				5
				iPhone 7 Plus
				iOS
			
		
		Japan
				6
				iPhone 5
				iOS
			
			Japan
				7
				iPhone SE
				iOS
			
			Japan
				8
				iPhone 5S
				iOS
			
			Japan
				9
				iPhone 6S Plus
				iOS
			
			Japan
				10
				Samsung Galaxy S7 Edge
				Android
			
		
	
Malaysia
Country
				Position
				Phone model
				OS
			
		
		Malaysia
				1
				iPhone 5
				iOS
			
			Malaysia
				2
				iPhone 6
				iOS
			
			Malaysia
				3
				iPhone 6S
				iOS
			
			Malaysia
				4
				iPhone 6 Plus
				iOS
			
			Malaysia
				5
				iPhone 5S
				iOS
			
			Malaysia
				6
				iPhone 7 Plus
				iOS
			
			Malaysia
				7
				Samsung Galaxy Note 3 4G LTE
				Android
			
			Malaysia
				8
				Samsung Galaxy Note 5
				Android
			
			Malaysia
				9
				iPhone 7
				iOS
			
			Malaysia
				10
				Samsung Galaxy J7 Prime
				Android
			
		
	
Australia
Yet again, the strength and longevity of the iPhone 6 makes it the most popular phone, with almost 16% of total web traffic. It was also the most popular phone in 2016 (combined 6/6S stats).
The predictable split between Apple and Samsung devices continues down the list, with the Oppo F1s the only outsider, in 24th spot.
Country
				Position
				Phone model
				OS
			
		
		Australia
				1
				iPhone 6
				iOS
			
			Australia
				2
				iPhone 7
				iOS
			
			Australia
				3
				iPhone 6S
				iOS
			
			Australia
				4
				Samsung Galaxy S7
				Android
			
			Australia
				5
				iPhone 6 Plus
				iOS
			
			Australia
				6
				Samsung Galaxy S5
				Android
			
			Australia
				7
				iPhone 7 Plus
				iOS
			
			Australia
				8
				iPhone 5
				iOS
			
			Australia
				9
				iPhone 6S Plus
				iOS
			
			Australia
				10
				Samsung Galaxy S7 Edge
				Android
			
		
	
Africa
Guess which device is in top spot in both South Africa and Nigeria?
The iPhone 6.
The Huawei P8 accounted for 2.3% of mobile web traffic in South Africa, but it’s an otherwise Apple/Samsung dominated scene. Nigeria sees some more diversity, with the BlackBerry Q10 in 3rd (down from 1st in 2016), the Z10 in 8th, and the Infinix Hot Note making up the top ten.
South Africa
Country
				Position
				Phone model
				OS
			
		
		South Africa
				1
				iPhone 6
				iOS
			
			South Africa
				2
				iPhone 7
				iOS
			
			South Africa
				3
				Samsung Galaxy S6
				Android
			
			South Africa
				4
				Samsung Galaxy S7
				Android
			
			South Africa
				5
				Samsung Galaxy S7 Edge
				Android
			
			South Africa
				6
				iPhone 6S
				iOS
			
			South Africa
				7
				Samsung Galaxy J5
				Android
			
			South Africa
				8
				Samsung Galaxy S5
				Android
			
			South Africa
				9
				Huawei P8 Lite
				Android
			
			South Africa
				10
				iPhone 7 Plus
				iOS
			
		
	
Nigeria
Country
				Position
				Phone model
				OS
			
		
		Nigeria
				1
				iPhone 6
				iOS
			
			Nigeria
				2
				Unknown Generic Android
				Android
			
			Nigeria
				3
				BlackBerry Q10
				BlackBerry 
			
			Nigeria
				4
				iPhone 6 Plus
				iOS
			
			Nigeria
				5
				Samsung Galaxy S7 Edge
				Android
			
			Nigeria
				6
				Samsung Galaxy J7
				Android
			
			Nigeria
				7
				Samsung Galaxy S6 Edge
				Android
			
			Nigeria
				8
				BlackBerry Z10
				BlackBerry
			
			Nigeria
				9
				iPhone 6S
				iOS
			
			Nigeria
				10
				Infinix Hot Note
				Android
			
		
	
Want even more data?
Visit our Data Explorer to view stats for every device in your country or region.
With DeviceAtlas you can segment device data using up to TEST different data points – OS, browser, screen size and even GPU speed. Knowing who’s visiting your website or app can give you the knowledge you need to optimize, increase engagement and conversion – and ultimately maximise your ROI.
Main Image By Maurizio Pesce from Milan, Italia (Samsung Galaxy S6 edge vs Apple iPhone 6) [CC BY 2.0], via Wikimedia Commons.
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    $.get('/device-data/properties', function (data) {
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        var pieces = txt.split(' ');
        var number;
        $.each(pieces, function () { 
            if($.isNumeric(this))
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        $('.properties-number').empty();//empty element
        $('.properties-number').append(number);//insert number
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Wrapping up our look back on 2017's device landscape, let's dig into the numbers to find out the most popular smartphones of the last year.
When we examined Android v iOS Market Share for last year, the data suggested a strong year for Android powered devices, but looking at specific handsets and models as opposed to the operating system, Apple need not worry just yet.
2018 is already shaping up to be as competitive as ever - although maybe not in terms of new handset sales, as our MWC2018 review suggests. The big two retained their clear lead over the rest of the chasing pack, but have Apple and Samsung reached a point of diminishing returns as users see no major benefit to updating to their latest offerings?
The following statistics are based on mobile web traffic to a global network of partner websites using the DeviceAtlas device detection platform.
Looking for more recent data on the most popular smartphones? Click here for our refreshed numbers and analysis.
Skip to country:
United Kingdom
 
Apple dominate the scene in the UK, with Samsung occupying only three spots in an otherwise Apple-flavoured top ten.
The Galaxy S6 retains its position from 2016, while the iPhone 7's introduction has knocked the 5 down the list, perhaps suggesting some Apple users are more inclined to update every two years instead of annually.
| Country | Position | Phone model | OS | 
|---|
		
		| United Kingdom | 1 | iPhone 6 | iOS | 
			| United Kingdom | 2 | iPhone 6S | iOS | 
			| United Kingdom | 3 | iPhone 7 | iOS | 
			| United Kingdom | 4 | Samsung Galaxy S6 | Android | 
			| United Kingdom | 5 | iPhone 5S | iOS | 
			| United Kingdom | 6 | Samsung Galaxy S7 edge | Android | 
			| United Kingdom | 7 | Samsung Galaxy S7 | Android | 
			| United Kingdom | 8 | iPhone SE | iOS | 
			| United Kingdom | 9 | iPhone 5 | iOS | 
			| United Kingdom | 10 | iPhone 6 Plus | iOS | 
		
	
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	Our high performance flagship product - the most complete data set.
	Start Your Free Trial Today
	
Germany, France & Spain
The same can be seen across Europe, with the iPhone 8 nowhere to be seen in the top 20 devices.
The iPhone 6, released in late 2014, is the most used phone in Germany, France and Spain.
In Germany, the Samsung Galaxy S7 raced into the top 5, pushing the iPhone 5 out of contention. In Spain, the Huawei P8 Lite remained popular throughout 2017.
Germany
 
| Country | Position | Phone model | OS | 
|---|
		
		| Germany | 1 | iPhone 6 | iOS | 
			| Germany | 2 | Samsung Galaxy S7 | Android | 
			| Germany | 3 | Samsung Galaxy S6 | Android | 
			| Germany | 4 | Samsung Galaxy S5 | Android | 
			| Germany | 5 | iPhone 6S | iOS | 
			| Germany | 6 | iPhone 7 | iOS | 
			| Germany | 7 | Samsung Galaxy A3 | Android | 
			| Germany | 8 | Samsung Galaxy S7 Edge | Android | 
			| Germany | 9 | Samsung Galaxy A5 | Android | 
			| Germany | 10 | Samsung Galaxy S5 Mini | Android | 
		
	
France
 
| Country | Position | Phone model | OS | 
|---|
		
		| France | 1 | iPhone 6 | iOS | 
			| France | 2 | iPhone 7 | iOS | 
			| France | 3 | iPhone 6S | iOS | 
			| France | 4 | iPhone 5S | iOS | 
			| France | 5 | iPhone 5 | iOS | 
			| France | 6 | iPhone SE | iOS | 
			| France | 7 | Samsung Galaxy S7 | Android | 
			| France | 8 | Samsung Galaxy S7 Edge | Android | 
			| France | 9 | Samsung Galaxy A3 | Android | 
			| France | 10 | Samsung Galaxy S6 | Android | 
		
	
Spain
 
| Country | Position | Phone model | OS | 
|---|
		
		| Spain | 1 | iPhone 6 | iOS | 
			| Spain | 2 | Huawei P8 Lite | Android | 
			| Spain | 3 | Samsung Galaxy S6 | Android | 
			| Spain | 4 | iPhone 7 | iOS | 
			| Spain | 5 | Samsung Galaxy A5 | Android | 
			| Spain | 6 | Samsung Galaxy J5 | Android | 
			| Spain | 7 | Samsung Galaxy S7 Edge | Android | 
			| Spain | 8 | Samsung Galaxy J5 | Android | 
			| Spain | 9 | Samsung Galaxy J7 | Android | 
			| Spain | 10 | iPhone 6S | iOS | 
		
	
USA and Canada
Apple once again dominate both the US and Canadian markets, and yet again it’s the iPhone 6 that comes out on top, further fuel to the theory that users simply don’t see enough benefits to upgrading. In 2016, the only non-Apple device in the top 5 was the Verizon Galaxy S5.
Was 2014 the zenith of the annual device upgrade?
USA
 
| Country | Position | Phone model | OS | 
|---|
		
		| USA | 1 | iPhone 6 | iOS | 
			| USA | 2 | iPhone 7 | iOS | 
			| USA | 3 | iPhone 7 Plus | iOS | 
			| USA | 4 | iPhone 6S | iOS | 
			| USA | 5 | iPhone 6 Plus | iOS | 
			| USA | 6 | Samsung Galaxy S7 | Android | 
			| USA | 7 | iPhone 6 Plus | iOS | 
			| USA | 8 | Samsung Galaxy S7 Edge | Android | 
			| USA | 9 | Samsung Galaxy S6 | Android | 
			| USA | 10 | Samsung Galaxy S5 | Android | 
		
	
Canada
 
| Country | Position | Phone model | OS | 
|---|
		
		| Canada | 1 | iPhone 6 | iOS | 
			| Canada | 2 | iPhone 6S | iOS | 
			| Canada | 3 | Samsung Galaxy S7 | Android | 
			| Canada | 4 | iPhone 7 | iOS | 
			| Canada | 5 | iPhone SE | iOS | 
			| Canada | 6 | Samsung Galaxy S6 | Android | 
			| Canada | 7 | iPhone 5S | iOS | 
			| Canada | 8 | iPhone 5 | iOS | 
			| Canada | 9 | iPhone 6 Plus | iOS | 
			| Canada | 10 | Samsung Galaxy S5 Neo | Android | 
		
	
South America
Despite the iPhone 6, once again, claiming pole position in Brazil, Colombia and Argentina, there are notable mentions for other manufacturers. 
In Argentina, Apple devices only account for two spots in the top ten, with Samsung and Motorola taking five and three respectively. In Colombia, a similar scene, with six spots going to Samsung, and one each to Motorola and Huawei.
In Brazil, however, we’re back to Apple dominance. In 2016, Android powered devices took three of the top five spots.
Brazil
 
| Country | Position | Phone model | OS | 
|---|
		
		| Brazil | 1 | iPhone 6 | iOS | 
			| Brazil | 2 | iPhone 7 | iOS | 
			| Brazil | 3 | iPhone 5S | iOS | 
			| Brazil | 4 | iPhone 7 Plus | iOS | 
			| Brazil | 5 | iPhone 6S | iOS | 
			| Brazil | 6 | iPhone 6 Plus | iOS | 
			| Brazil | 7 | Samsung Galaxy J5 | Android | 
			| Brazil | 8 | Motorola Moto G (3rd Gen) | Android | 
			| Brazil | 9 | Samsung Galaxy J7 | Android | 
			| Brazil | 10 | Motorola Moto G (2nd Gen) | Android | 
		
	
Colombia
 
| Country | Position | Phone model | OS | 
|---|
		
		| Colombia | 1 | iPhone 6 | iOS | 
			| Colombia | 2 | Samsung Galaxy J5 | Android | 
			| Colombia | 3 | Samsung Galaxy J7 | Android | 
			| Colombia | 4 | Huawei P8 Lite | Android | 
			| Colombia | 5 | iPhone 7 | iOS | 
			| Colombia | 6 | Samsung Galaxy J1 Ace | Android | 
			| Colombia | 7 | Samsung Galaxy Grand Prime | Android | 
			| Colombia | 8 | Samsung Galaxy S5 | Android | 
			| Colombia | 9 | Samsung Galaxy J1 | Android | 
			| Colombia | 10 | Motorola Moto G (3rd Gen) | Android | 
		
	
Argentina
 
| Country | Position | Phone model | OS | 
|---|
		
		| Argentina | 1 | iPhone 6 | iOS | 
			| Argentina | 2 | Samsung Galaxy J7 | Android | 
			| Argentina | 3 | Motorola Moto G (3rd Gen) | Android | 
			| Argentina | 4 | Samsung Galaxy Grand Prime VE | Android | 
			| Argentina | 5 | Samsung Galaxy J7 Metal Duos | Android | 
			| Argentina | 6 | Motorola Moto E2 | Android | 
			| Argentina | 7 | iPhone 5 | iOS | 
			| Argentina | 8 | Samsung Galaxy J2 | Android | 
			| Argentina | 9 | Motorola Moto G | Android | 
			| Argentina | 10 | Samsung Galaxy Grand Prime | Android | 
		
	
Asia
While the iPhone takes top spot in India, Japan and Malaysia, the spread of devices in the top ten is very different.
India’s top ten is split evenly between iPhone, Samsung and Xiaomi devices. Further down the list, we can see the Oppo Neo 7, Vivo Y51L and the Lenovo K3 Note.
Japan is iPhone territory, with the 5, 6, 7 and SE models dominating the scene. The Samsung Galaxy S7 Edge is the top ranked competitor, coming in 10th spot. It’s a similar scene in Malaysia, with Samsung faring a little better – taking the 7th, 8th and 10th places.
India
 
| Country | Position | Phone model | OS | 
|---|
		
		| India | 1 | iPhone 6 | iOS | 
			| India | 2 | Samsung Galaxy J2 | Android | 
			| India | 3 | Xiaomi Redmi Note 3 | Android | 
			| India | 4 | Samsung Galaxy J7 Duo | Android | 
			| India | 5 | Xiaomi Redmi 3s | Android | 
			| India | 6 | Samsung Galaxy J7 Prime | Android | 
			| India | 7 | Samsung Galaxy J5 | Android | 
			| India | 8 | Xiaomi Redmi Note 4 | Android | 
			| India | 9 | iPhone 5S | iOS | 
			| India | 10 | iPhone 7 | iOS | 
		
	
Japan
 
| Country | Position | Phone model | OS | 
|---|
		
		| Japan | 1 | iPhone 6 | iOS | 
			| Japan | 2 | iPhone 7 | iOS | 
			| Japan | 3 | iPhone 6S | iOS | 
			| Japan | 4 | iPhone 6 Plus | iOS | 
			| Japan | 5 | iPhone 7 Plus | iOS | 
		
		| Japan | 6 | iPhone 5 | iOS | 
			| Japan | 7 | iPhone SE | iOS | 
			| Japan | 8 | iPhone 5S | iOS | 
			| Japan | 9 | iPhone 6S Plus | iOS | 
			| Japan | 10 | Samsung Galaxy S7 Edge | Android | 
		
	
Malaysia
 
| Country | Position | Phone model | OS | 
|---|
		
		| Malaysia | 1 | iPhone 5 | iOS | 
			| Malaysia | 2 | iPhone 6 | iOS | 
			| Malaysia | 3 | iPhone 6S | iOS | 
			| Malaysia | 4 | iPhone 6 Plus | iOS | 
			| Malaysia | 5 | iPhone 5S | iOS | 
			| Malaysia | 6 | iPhone 7 Plus | iOS | 
			| Malaysia | 7 | Samsung Galaxy Note 3 4G LTE | Android | 
			| Malaysia | 8 | Samsung Galaxy Note 5 | Android | 
			| Malaysia | 9 | iPhone 7 | iOS | 
			| Malaysia | 10 | Samsung Galaxy J7 Prime | Android | 
		
	
Australia
 
Yet again, the strength and longevity of the iPhone 6 makes it the most popular phone, with almost 16% of total web traffic. It was also the most popular phone in 2016 (combined 6/6S stats).
The predictable split between Apple and Samsung devices continues down the list, with the Oppo F1s the only outsider, in 24th spot.
| Country | Position | Phone model | OS | 
|---|
		
		| Australia | 1 | iPhone 6 | iOS | 
			| Australia | 2 | iPhone 7 | iOS | 
			| Australia | 3 | iPhone 6S | iOS | 
			| Australia | 4 | Samsung Galaxy S7 | Android | 
			| Australia | 5 | iPhone 6 Plus | iOS | 
			| Australia | 6 | Samsung Galaxy S5 | Android | 
			| Australia | 7 | iPhone 7 Plus | iOS | 
			| Australia | 8 | iPhone 5 | iOS | 
			| Australia | 9 | iPhone 6S Plus | iOS | 
			| Australia | 10 | Samsung Galaxy S7 Edge | Android | 
		
	
Africa
Guess which device is in top spot in both South Africa and Nigeria?
The iPhone 6.
The Huawei P8 accounted for 2.3% of mobile web traffic in South Africa, but it’s an otherwise Apple/Samsung dominated scene. Nigeria sees some more diversity, with the BlackBerry Q10 in 3rd (down from 1st in 2016), the Z10 in 8th, and the Infinix Hot Note making up the top ten.
South Africa
 
| Country | Position | Phone model | OS | 
|---|
		
		| South Africa | 1 | iPhone 6 | iOS | 
			| South Africa | 2 | iPhone 7 | iOS | 
			| South Africa | 3 | Samsung Galaxy S6 | Android | 
			| South Africa | 4 | Samsung Galaxy S7 | Android | 
			| South Africa | 5 | Samsung Galaxy S7 Edge | Android | 
			| South Africa | 6 | iPhone 6S | iOS | 
			| South Africa | 7 | Samsung Galaxy J5 | Android | 
			| South Africa | 8 | Samsung Galaxy S5 | Android | 
			| South Africa | 9 | Huawei P8 Lite | Android | 
			| South Africa | 10 | iPhone 7 Plus | iOS | 
		
	
Nigeria
 
| Country | Position | Phone model | OS | 
|---|
		
		| Nigeria | 1 | iPhone 6 | iOS | 
			| Nigeria | 2 | Unknown Generic Android | Android | 
			| Nigeria | 3 | BlackBerry Q10 | BlackBerry | 
			| Nigeria | 4 | iPhone 6 Plus | iOS | 
			| Nigeria | 5 | Samsung Galaxy S7 Edge | Android | 
			| Nigeria | 6 | Samsung Galaxy J7 | Android | 
			| Nigeria | 7 | Samsung Galaxy S6 Edge | Android | 
			| Nigeria | 8 | BlackBerry Z10 | BlackBerry | 
			| Nigeria | 9 | iPhone 6S | iOS | 
			| Nigeria | 10 | Infinix Hot Note | Android | 
		
	
Want even more data?
Visit our Data Explorer to view stats for every device in your country or region.
With DeviceAtlas you can segment device data using up to TEST different data points – OS, browser, screen size and even GPU speed. Knowing who’s visiting your website or app can give you the knowledge you need to optimize, increase engagement and conversion – and ultimately maximise your ROI.
Main Image By Maurizio Pesce from Milan, Italia (Samsung Galaxy S6 edge vs Apple iPhone 6) [CC BY 2.0], via Wikimedia Commons.